Vanessa Barron on a rooftop with the city skyline behind her

Hi, I’m Vanessa Barron.

I’m a marketer and writer who loves a good creative challenge and a deadline. I help companies connect with their audiences through copywriting, campaigns, and content. I automate the tedious stuff so I have more time for the fun stuff.

I currently work in music technology, and I am open to remote work opportunities in the U.S. and Canada.

Learn more about me →

Marketing

Automation bot

A creator outreach system that finds, drafts, and tracks (in progress)

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Product & ad copy

Packaging, product pages, and ads — up to an 8.43 ROAS

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Blog design & content

Copy and design that inform audiences

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Social media coordination

Content and launches on LinkedIn, TikTok, and Instagram

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Writing

Current role

Jan 2026 – Present

Email & SMS Marketing Specialist and Copywriter

Singular Sound · Remote

  • Built Klaviyo email flows that brought in $65K since April 2026, including $45K from the welcome series alone
  • Grew automated journey revenue 40% year over year, now 72% of email and SMS revenue
  • Drove $279K in SMS journey revenue in 2026, up 21.5% on the same period last year
  • Grew the SMS list about 20% year over year
  • Led migration to Klaviyo for email while managing Attentive for SMS, running 60+ campaigns since January
  • Reversed a declining email list, growing it by 1,850+ net contacts since January

Education

Sept 2017 – May 2021

Bachelor of Arts: English, Cultural Studies concentration

McGill University · Montreal, QC

  • Graduated with distinction (3.75 GPA)
  • Minors in History and Art History

Skills & tools

Skills
  • Email & SMS marketing
  • Copywriting
  • Campaign strategy
  • Segmentation
  • Automated flows
  • A/B testing
  • Marketing automation
  • Feature writing
  • Blog management
  • Graphic design
  • Social media
Tools
  • Klaviyo
  • Attentive
  • Shopify
  • Canva
  • Framer
  • WordPress
  • Google Analytics
  • Google Sheets
  • Slack
  • Google Apps Script
  • Google Cloud
  • Claude
  • Gemini
  • OpenAI Codex CLI